links for 2010-02-09

  • Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are often a neglected after thought for many websites.

    Imagine for a moment that your forms are a set of hurdles. Potential customers have to jump over multiple sets of hurdles to reach your conversion point. The easier the web-form, the lower the hurdles. The more difficult, ambiguous or complex the web-form, the higher the hurdles.

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