Romantically awesome. Naar't schijnt.
This understanding suggests that "beauty is in the eye of the beholder", as our authors say. This becomes the subjectivist view and probably remains a source of contention as your colleagues subjectively argue about which page design or graphic element really IS more beautiful (or useful).
But, as our authors point out, anyone who makes aesthetic judgments brings with them a processing background of habits, preferences, and conditioned responses that color their aesthetic judgments.
Therefore our authors adopt a third position, calling it the interactionist view. They suggest that beauty gets defined in how people "experience" the objective elements using their subjective cognitive and affective processes.